GTM & AI Operator

For B2B GTM teams finding their stride in the AI age.

SERVICES

AI-native fractional B2B GTM operator.

AI-native fractional B2B GTM operator.

GTM Outbound

GTM engineering, database and tooling, trigger-based and cold outbound.

Content in an AI World

AEO and GEO.

Winning with Events

Dinners, happy hours, conferences.

Brand in the AI Age

LinkedIn, social, podcasts, webinars, newsletters, PR.

GTM Fundamentals

Positioning, PMF, database and tooling infrastructure.

GTM Outbound

GTM engineering, database and tooling, trigger-based and cold outbound.

Brand in the AI Age

LinkedIn, social, podcasts, webinars, newsletters, PR.

Content in an AI World

AEO and GEO.

Winning with Events

Dinners, happy hours, conferences.

GTM Fundamentals

Positioning, PMF, database and tooling infrastructure.

built for

built for

built for

Proven PMF. Scale efficiently.

Proven PMF. Scale efficiently.

B2B companies that want AI-native execution to grow faster and cheaper in the market they already win.

Proven PMF. New market or category.

Proven PMF. New market or category.

B2B companies taking a working product into a new geography, segment or category.

Pre-PMF. Validate the GTM.

Pre-PMF. Validate the GTM.

Companies testing and killing GTM hypotheses fast, with the budget and patience for at least six months.

How an engagement runs

How an engagement runs

Define

  1. Define

Identify the high-impact GTM focus areas and the current infrastructure.

Build what works

  1. Build what works

Set up the infra. Prioritise projects and execute them on a simple retainer.

Scale and hand off

  1. Scale and hand off

Double down on what works, launch new experiments, iterate. Transition to the internal team once it is running, with a 30-day exit clause.

CURRENT CASE NOTES

What the work looks like when it is running.

What the work looks like when it is running.

Mid-market SaaS

Established SaaS

B2B media brand

AI SaaS

Mid-market SaaS going upmarket with ABM

SITUATION

Existing mid-market SaaS company moving upmarket with a dedicated account-based marketing motion.

>$500k

active pipeline, with 3 enterprise customers already closed

WORK DONE

Enterprise landing pages by industry, webinars, conference visits, happy hours and email marketing.

Mid-market SaaS
Established SaaS
B2B media brand
AI SaaS

Mid-market SaaS going upmarket with ABM

SITUATION

Existing mid-market SaaS company moving upmarket with a dedicated account-based marketing motion.

>$500k

active pipeline, with 3 enterprise customers already closed

WORK DONE

Enterprise landing pages by industry, webinars, conference visits, happy hours and email marketing.

Mid-market SaaS

Established SaaS

B2B media brand

AI SaaS

Mid-market SaaS going upmarket with ABM

SITUATION

Existing mid-market SaaS company moving upmarket with a dedicated account-based marketing motion.

>$500k

active pipeline, with 3 enterprise customers already closed

WORK DONE

Enterprise landing pages by industry, webinars, conference visits, happy hours and email marketing.

REVENUE WORK AT

operating principle

“ARR is the only metric that matters. Every experiment, process and system is built to move it.”

Aakash Sinha

Operator, AlterStride

In-house track record

In-house track record

In-house track record

1st DG hire

Head of Marketing

Enterprise HR-tech SaaS,
Sequoia and Matrix backed.
Built demand across India,
APAC and the US.

Enterprise HR-tech SaaS, Sequoia and Matrix backed. Built demand across India, APAC and the US.

2 → 200

US Customers

Legal-tech SaaS. Director of
Marketing. US customers won
from India, with marketing
driving over half of growth.

Legal-tech SaaS. Director of Marketing. US customers won from India, with marketing driving over half of growth.

3 → 300

US Customers

Sales-tech SaaS. First GTM hire
and founding member.
Positioned the company and
CEO as the leading voice in the
space.

Sales-tech SaaS. First GTM hire and founding member. Positioned the company and CEO as the leading voice in the space.

1 of 40

EF founders selected

Global talent accelerator. Selected for the EF Bangalore BA6 cohort.

Frequently Asked Questions

Frequently Asked Questions

Who is Aakash Sinha?
What is AlterStride?
What is a GTM & AI Operator?
What does fractional GTM work with Aakash Sinha look like?
Who is a good fit for fractional GTM work with Aakash Sinha?
How is B2B GTM changing in the AI age?

Building or Scaling B2B GTM for the AI age

Copyright © 2026 AlterStride.

All Rights Reserved.

Field notes on B2B GTM in the AI age, by Aakash Sinha.

Field notes on B2B GTM in the AI age, by Aakash Sinha.

Copyright © 2026 AlterStride.

All Rights Reserved.